Lektron offers to visitors throughout the world various services (the “Services”) that provide businesses, individuals, and groups access to our wide array of visual branding products and articles concerning marketing and visual branding.
As per the definitions set forth by the General Data Protection Regulation, you are defined as a “Data Subject” when visiting this Website and using our Services. Lektron Branding Solutions is a “Data Controller” for Personal Data that Lektron Branding Solutions collects and “Processes” from a Data Subject.
Processing of Personal Data, as defined in Article 4 of the GDPR, is when the Data Controller performs any operation or set of operations on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
- Information Collected on the Website
Under the General Data Protection Regulation, our policy is applicable to Personal Data to the extent that you, as a Data Subject as defined by the GDPR, submit to our Lektron through our Website or through the use of the services provided by third-party tools.
Example of a Data Subject’s submission of Personal Data to Lektron the Website:
Data Subject submits a contact request through the Website’s online form.
Example of a Data Subject’s submission of Personal Data to Lektron through the use of a third-party tool:
Data Subject submits a comment on a blog post on the Website through the use of Facebook’s Website-integrated commenting tools.
- In electronic mails (“emails”), text messages, and in other forms of electronic communication between you and the Website or Lektron Branding Solutions.
Under the General Data Protection Regulation, our policy is applicable to Personal Data to the extent that you, as a Data Subject as defined by the GDPR, submit to our Lektron
General Data Protection Regulation Concerning the Lawful Bases for Processing the Personal Data of Data Subjects
As defined within the General Data Protection Regulation, Lektron may only lawfully Process the Personal Data of a Data Subject if Lektron has need to, as described by Article 6 of the General Data Protection Regulation.
1.) Consent: The Data Subject has given clear consent for Lektron Branding Solutions to process their Personal Data for a specific purpose.
2.) Contract: The Processing is necessary for a contract Lektron Branding Solutions has with the Data Subject, or because The Data Subject has asked Lektron Branding Solutions to take specific steps before entering into a contract.
3.) Legal Obligation: The Processing is necessary for Lektron Branding Solutions to comply with the law (not including contractual obligations).
4.) Vital Interests: The Processing is necessary to protect someone’s life.
5.) Public Task: The Processing is necessary for Lektron Branding Solutions to perform a task in the public interest or for Lektron Branding Solutions’s official functions, and the task or function has a clear basis in law.
6.) Legitimate Interests: The Processing is necessary for Lektron Branding Solutions legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the Data Subject’s Personal Data which overrides those legitimate interests.
Understanding The Types of Information We Collect From You
Lektron Branding Solutions may collect multiple pieces of both Personal Data and non-personal information from those who engage in the use of our Website and Services.
The Personal Data that is collected by Lektron, as defined by the GDPR, may include:
- Personal contact information, such as email addresses, telephone numbers, or physical addresses. This data is only collected in the event of the willful submission of the Data Subject.
- Personal information relating to your personal identity, including your full name, and other personal details. This data is only collected in the event of the willful submission of the Data Subject.
The non-personal data that is collected by Lektron, which is data that relates to you but does not individually identify you, may include:
- Informational details concerning your internet connection, the equipment used to connect to our Website, and Website use information.
- Your company name or job title.
How We Collect Information From You
- Through direct and willful submission by you, the Data Subject, when you complete and submit a contact request form, submit a consultation request form, submit a subscription request to our Website blog content, or email Lektron
- Through means of automatic data collection when you visit our Website. All data we collect through automatic collection is non-personal data.
The Information You Provide to Us
You may also submit information that you wish to be published, displayed, transmitted (hereinafter “Posted”) on our Website or transmitted to other Website visitors or third parties. Collectively, this data is known as “Interactive Content.”
The Interactive Content that you post is transmitted to others at your own risk. Lektron Branding Solutions is unable to control the actions of other Website visitors with whom you may share your Interactive Content. With respect to this, we are unable to guarantee, nor do we guarantee, that Interactive Content will not be viewed by unauthorized persons, third parties, or groups.
Automatic Collection of Website and Service Usage Data
During your use of our Website or Services, we may collect information pertaining to your use of our Website. This information provides Lektron Branding Solutions with details concerning your equipment used to connect to our Website or Services, your browsing actions, and usage patTerms, including without limitation:
- Connection details of your connection to our Website, including location data, connection timestamps, the Uniform Resource Locators (URLs) of the pages you connect to, browser type and version, operating system, and IP address.
This information, with the exception of the IP address, is solely used to help improve our Website and Services and does not identify any individual, nor is it used in combination with other information or Personal Data whereby an individual may be identified.
Automatic Collection, Recording, and Use of IP Addresses
As defined by the GDPR, an individual’s IP address is regarded as Personally Identifiable Information (PII). Lektron Branding Solutions collects and records IP addresses for the sole purpose of securing our Website, Services, servers, tools, and all of other digital assets, interests, and holdings from malicious actors and prevent unauthorized access and transmission to our networks. Lektron Branding Solutions does not collect or store IP addresses for the purposes of marketing, analytics, or any other purpose other than the securing of our networks, Website, and Services.
Our automatic collection, recording, and use of IP addresses for the purpose of security is in adherence with EU GDPR Recital 49, which states:
The processing of personal data to the extent strictly necessary and proportionate for the purposes of ensuring network and information security, i.e. the ability of a network or an information system to resist, at a given level of confidence, accidental events or unlawful or malicious actions that compromise the availability, authenticity, integrity and confidentiality of stored or transmitted personal data, and the security of the related services offered by, or accessible via, those networks and systems, by public authorities, by computer emergency response teams (CERTs), computer security incident response teams (CSIRTs), by providers of electronic communications networks and services and by providers of security technologies and services, constitutes a legitimate interest of the data controller concerned.
Technologies and Tools Used to Automatically Collect or Record Data
In order to receive and record the information we collect from you automatically, we employ the use of various technologies which may include:
- Web Beacons. Our email communications may contain small, electronic files (also known as “Pixel GIFs,” “Clear GIFs,” “Clear Tags,” “Pixel Tags,” and “Single-Pixel GIFs”) that help us identify the number of people who may have opened an email. This allows us to recognize what content is well-received by our subscribers and allows us to further improve the quality of content and offers we send to our audience.
How We Use The Information We Collect
Through the use of this data, Lektron Branding Solutions:
- Derives an estimated count of Website visitors, general audience size, and visitor’s engagement with our Website and Services.
- Improve the speed, performance, and quality of searches submitted by visitors when visiting our Website.
- Recognize what digital content, products, goods, and services are well-received by Website visitors, allowing us to provide improved offerings in the future.
- Store and retrieve information about visitor preferences while visiting the Website.
- Example of the storage and retrieval of preference information:
The recording of a visitor’s preference to opt-in to cookies or advertisements, as required by GDPR regulation.
Under no circumstances does Lektron Branding Solutions sell your personal information, provide it to others for their own and exclusive marketing purposes, or transmit your data to unauthorized third parties.
How We May Disclose Your Information
We may record and disclose data about our visitors or customers who use our Website or Services. When data is shared by Lektron Branding Solutions with our partners, associates, and other third parties as described, we do so in accordance with the General Data Protection Regulation Data Processing Addendum or Data Sharing Agreements. This information may be share with third parties, including
- Google Analytics: Google Analytics allows Lektron Branding Solutions to analyze non-personal, aggregated data in order to gain an understanding concerning what content is helpful to our Website audience and allows Lektron Branding Solutions to measure and address any key performance issues related to Website traffic and visitor experience. This information is anonymous and aggregated data which does not directly identify any individual.
- Third Party Advisors and Consultants: Lektron Branding Solutions partners with third parties who help us perform tasks crucial to our business operations and also comply with all applicable laws pertaining to your right to privacy. These parties may include business consultants, professional information technology (IT) firms, software specialists, cyber security firms, mail service providers, or customer relationship software providers.
- Governing Bodies and Law Enforcement: When required by law, we reserve the right to share your personal or non-personal data with governing bodies or law enforcement pursuant to an investigation, a validation or audit of our Terms & Conditions agreement and adherence to applicable privacy laws, to protect against malicious actors, to protect and prevent the actions of fraudulent parties, to safeguard against security vulnerabilities, address an emergency, or to otherwise protect the safety, security, property, or rights of Website visitors, third parties, Lektron Branding Solutions, or the members of the public.
Additionally, we may disclose your personal or non-personal data in the following circumstances:
- To Fulfill Your Request for Which You Provided the Information:
Should you contact us through our Website, by electronic mail, by fax, by telephone, or by written communication that you wish for us fulfill a specific request.
- Example of Request Fulfillment: You complete a submission in our “Contact Us” form wherein you request that Lektron sends you additional information concerning one of our Services. Lektron Branding Solutions would use your personal information provided in order to fulfill that request.
- In the Event Lektron Branding Solutions Acquires or Sells any Business or Assets:
Should Lektron Branding Solutions seek to acquire or sell any portion of our business or assets therein, all information possessed by Lektron Branding Solutions will be disclosed to all entities related to the transaction(s) resulting in the acquisition or sale of our business or assets.
- In the Event Lektron Branding Solutions is Acquired by, Sold to, or Merges with Another Company or Organization:
Should Lektron Branding Solutions be acquired by, sold to, or merge with any other company, all information possessed by Lektron Branding Solutions will be disclosed to all entities related to the transaction(s), acquisition(s), or merger(s), resulting to the acquisition or sale of our business or assets.
- In the Event of Bankruptcy or Reorganization Proceedings
Should any bankruptcy or reorganization proceeding ever be brought by or against Lektron Branding Solutions, all such information will be considered an asset owned by Lektron Branding Solutions and may be sold or transferred to third parties.
- To Ensure the Safety and Rights of Others
We reserve the right to disclose your information should we deem it necessary in order to protect the property, safety, rights, or security of Lektron Branding Solutions, our Website visitors, our customers, or others. This disclosure of information also included the exchange of information with other companies, organizations, or entities in the interest of fraud protection and credit risk reduction.
- To Enforce and Apply our Terms & Conditions
We may disclose your information for the purposes of enforcing and applying our Terms & Conditions. You can access our Terms & Conditions at https://lektroninc.com/terms-and-conditions/ or contact us at [email protected] or +1 (918) 622-4978 to request that a physical copy be sent to you.
Your Choices Concerning Our Use and Disclosure of Your Information
We are committed to ensuring you have choices regarding the personal and non-personal information you provide to us and that you have a clear understanding of how to exercise those choices. In line with this commitment, we have made a series of tools and procedures available that provide you control over the consent you grant concerning the collection and use of your data, including:
- Website Cookies and Other Tracking Technologies
On our Website, we have created the Privacy Control Center wherein you may choose which cookies and other traffic technologies are allowed to reside on your browser. Additionally, you may also configure your cookie permissions at the browser level, wherein you can control whether or not your browser accepts the creation and transmission of cookies and their subsequent data in any form.
- Emails and Other Promotional Offers
For parties who receive regular emails from Lektron, wherein we provide information concerning featured offers, new content, or updated information, you can discontinue all future email communications by clicking the “Unsubscribe” hyperlink that is included with every email from Lektron Branding Solutions.
Concerning forms wherein Lektron Branding Solutions may ask for specific entries of non-personal or personal information, you can opt-in to receive emails from Lektron Branding Solutions by checking the box that confirms, in the affirmative, that you do wish to receive further communications from us, wherein we may communicate details concerning featured offers, new content, updated information, or transmit other general communications.
If you have received a promotional email to which you have not consented, please email us at [email protected] and ask to be omitted from future communications of this manner. Opting out of promotional communications does not exclude you from receiving emails from Lektron Branding Solutions that are the result of a service enrollment, product purchase, warranty registration, or other transactions.
If you believe that you are receiving electronic communications of any form from Lektron Branding Solutions for which you did not provide clear, expressed consent, you can alert Lektron Branding Solutions to your concerns by sending an email to [email protected], calling +1 (918) 622-4978, or sending a written communication to 1717 S Boulder Ave Suite 106, Tulsa, OK 74119 to the attention of our legal team (“Attn: Legal”).
Accessing Your Information and Correcting Errors Concerning Your Information
At any time, you may send us an email to [email protected] to request access to your information, request corrections be made to your information, or request that any information that you have provided to us be deleted.
Though you may request that your information be deleted, we may not fulfill your request if Lektron Branding Solutions believes that your request would violate law, violate any legal requirement, or if the fulfillment of the request would cause the information on record to be incorrect.
If you exercise your right to delete your Interacting Content from our Website, copies of your Interactive Content may continue to be visible or accessible via archived or cached pages or via the storage of our pages by other visitors to the Website. You can learn more about the proper access, use, and transmission of information provided by our Website is governed by our Terms & Conditions Agreement.
GDPR-compliant Processes for Exercising Your Rights Concerning Personal Data as a Data Subject
Lektron Branding Solutions is committed to ensuring all citizens of the European Union, to whom these GDPR-compliant processes apply, have a full understanding of the rights granted to them by the General Data Protection Regulation. In light of our commitment and in accordance with the laws, required practices, and statues set forth by the GDPR, we have created the following practices, tools, and mechanisms by which you have the following control over your Personally-Identifiable Information (PII), also defined as “Personal Data” by the GDPR. If any of your Personally-Identifiable Information is subject to the regulations set forth by the GDPR in the European Union, you have rights, by law, concerning your personal information.
Should you seek to exercise the following rights as detailed, it is required for secure verification that you contact us at [email protected] via the use of the email address you believe to be associated with the information for which you are requesting deletion, editing, or transfer.
- You Have the Right to Object to Certain Processing
By law, you can object to certain types of processing in regard to your data, including the processing of your data for direct marketing concerns.
How to Exercise This Right
If you wish to object to the processing of your data, please contact us at [email protected] In your communication, please provide detailed and specific information concerning your objections and what action you would like taken concerning the use of this data.
- You Have the Right to Be Informed About the Use of Your Personal Data and Your Rights.
By law, you have the right to request and be provided with plainly-spoken, transparent, and accurate information concerning Lektron Branding Solutions’s use of your personal data, non-personal data, and your rights.
How To Exercise This Right
- You Have the Right to Access Your Personal Data
If Lektron Branding Solutions is processing your Personal Data, you have the right to obtain access to your Personal Data and other information concerning the privacy practices with respect to your Personal Data. This right exists in order to enable you, as a Website visitor, customer, or donor to verify that Lektron Branding Solutions is properly processing your data and is acting in accordance with the General Data Protection Regulation or any other applicable laws with respect to your personal information.
How To Exercise This Right
Should you have any questions or concerns with respect to your personal information or how Lektron Branding Solutions is processing your personal data in accordance with the General Data Protection Regulation, please contact us via email at [email protected], or call +1 (918) 622-4978 with your specific and detailed questions.
- You Have The Right to Rectify Inaccuracies Within Your Personal Data
By law, you have the right to have your personal information corrected if it is incomplete or inaccurate.
How To Exercise This Right
If you believe your personal information, as processed by Lektron Branding Solutions is incorrect, requires updating, or is in need of any form of correction, please contact Lektron Branding Solutions via email at [email protected] or call +1 (918) 622-4978.
- You Have The Right To Be Forgotten
By law, you may request the deletion or removal of your personal information in circumstances where there exists no compelling reason for Lektron Branding Solutions to possess it. Should you request conflict with laws that may mandate the retention of your information, your request may be denied; however, you will be informed as to why your request was denied, including being provided with detailed information concerning the applicable laws that mandated Lektron Branding Solutions’s retention of your data.
Furthermore, it is imperative that all parties who may request their information be deleted understand that a trivial amount of data may be retained in order to provide a verifiable record that the data was indeed deleted as requested. This retention of trivial data in order to form a verifiable record of deletion is in accordance with Article 17 of the General Data Protection Regulation
How To Exercise This Right
Should you no longer wish for Lektron Branding Solutions to retain, process, or transmit your Personal Data, please contact Lektron Branding Solutions via email at [email protected] or call +1 (918) 622-4978 to communicate your request.
- You Have The Right to Restrict the Processing of Your Personal Data
By law, you have the right to suppress the further use of your Personal Data that Lektron Branding Solutions processes. Should you exercise this right, thereby restricting the processing of your data, Lektron Branding Solutions retains the right to continue the storage of your Personal Data, but is no longer allowed to use it. Additionally, should you exercise this right, we must record your request in order to ensure your requested restriction concerning the use of your Personal Data is respected in perpetuity. Your issuance of a restriction on the use of your Personal Data does not implicate a misuse or mishandling of your Personal Data by Lektron Branding Solutions, nor does it mean that the use of your Personal Data up to the time of your request was unlawful.
How To Exercise This Right
If you wish to restrict Lektron Branding Solutions’s processing of your Personal Data, please contact Lektron Branding Solutions via email at [email protected] or call +1 (918) 622-4978 to communicate your request.
- You Have The Right to Data Portability
By law, you have the right to securely obtain, copy, reuse, or transfer your Personal Data for your own purposes across varying companies, organizations, services, or product providers without affecting the usability of your Personal Data.
How To Exercise This Right
Should you wish to transport your Personal Data from Lektron Branding Solutions to another company, organization, service, or product provider, please contact Lektron Branding Solutions via email at [email protected] or call +1 (918) 622-4978 to communicate your request.
It is imperative that you recognize Lektron Branding Solutions may reserve the right to continue to retain, reuse, or process your Personal Data unless you request that Lektron Branding Solutions delete your Personal Data or restrict the use of your Personal Data following the transportation of your data.
- You Have the Right to Submit a Complaint
By law, you have the right to submit a complaint concerning Lektron Branding Solutions’s handling, processing, or other use of your Personal Data to your nation’s data protection regulator. We request, however, that you first attempt to contact us via email at [email protected] or call +1 (918) 622-4978 to communicate your complaint so that we may have the opportunity to promptly address the matter directly.
How To Exercise This Right
Should you wish to file a complaint concerning Lektron Branding Solutions’s handling, processing, or other use of your Personal Data, please contact us via email at [email protected] or call +1 (918) 622-4978 and provide us with the details of your complaint.
- You Have the Right to Withdraw Consent
By law, if you have previously given clear, affirmative consent that Lektron Branding Solutions may receive, retain, process, or transmit your Personal Data, or send you direct marketing communications, you have the right to withdraw your previously-granted consent at any time.
How To Exercise This Right
Should you wish to withdraw your consent regarding any facet of Lektron Branding Solutions’s use of your Personal Data, please contact us via email at [email protected] or call +1 (918) 622-4978 and provide us with the details of your request.
Related Fees or Charges Concerning the Processing of GDPR-related Requests
Should you exercise your rights as defined and granted by the General Data Protection Regulation, we will fulfill your request at no cost to you. However, we may charge a reasonable fee in order to compensate the administrative costs of providing your with your Personal Data for:
- Baseless requests that have no legal merit.
- Excessive or repeated requests.
- Requests for further copies of the same information that has been previously provided to you.
Alternatively, we may also be entitled to refuse to act upon your request.
Please consider your requests carefully and responsibly before submission. Upon receiving your request, we will strive to respond within 1 month; however, depending upon the nature or complexity of the request, the fulfillment of your request may mandate an extended amount of time be alloted to ensure accuracy and verifiable completion. Should your request require special handling or an extended time frame, Lektron Branding Solutions shall contact you with the details pertaining to your request and the estimated time required for its completion. Should your request result in adverse consequences, such as the deletion of an account or discontinuation of service, we will inform you of those consequences in order to verify that you wish to continue pursuing your request to its completion.
Lektron Branding Solutions’s Retention of Personal Data with Regard to The General Data Protection Regulation and Other Applicable Laws
Lektron Branding Solutions only retains your Personal Data for as long as it is necessary in order to complete your requests, provide you with the services you request, to use your information as described, and in order to comply with legal obligations and legitimate interests.
Please be advised that, as required by law, we may retain portions of your Personal Data in order to comply with legal obligations, such as accounting purposes or tax purposes.
As required by law, we consider the following factors when determining the relevant period wherein we retain, establish, or review the periods of time for retaining an individual’s Personal Data:
- Legal guidelines as issued by data protection authorities;
- Contractual obligations and subsequent rights to the information involved;
- Legal obligations in accordance with applicable law concerning the retention period for data with respect to anticipating or pending legal actions;
- Lektron Branding Solutions’s legitimate interest concerning the acquisition, processing, and retention of your Personal Data;
- The statutes of limitations associated with applicable laws;
- Any requests that you have submitted concerning the deletion of your information
Pursuant to our the General Data Protection Regulation, we will otherwise securely delete your Personal Data once it is established that there is no lawful basis or legal obligation concerning our storage or processing of your Personal Data.
Your Rights According to California Privacy Statutes
California Civil Code Section § 1798.83 permits Website visitors who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. Should you wish to learn more or submit such a request, please contact us via email at [email protected] or call +1 (918) 622-4978.
Concerning Children Under the Age of 13
Our Website and our Services are not intended for access or use by children who are under 13 years of age. We do not knowingly engage in the collection of Personal Data from children under the age of 13, nor may any individual under the age of 13 provide any information to Lektron Branding Solutions whether via our Website, email, phone call, or any other means of electronic or traditional communication. Should you be under the age of 13, do not submit or use any information on our Website, submit information via any of the interactive features of the Website, or provide Lektron Branding Solutions with any information, including your name, address, phone number, email address, social media handles, or profile names that may personally identify you. If we discover or learn that we have collected, received, purchased, or otherwise come into the possession of personal information without confirmed verification of parental consent, Lektron Branding Solutions will immediately delete that information. If you believe that Lektron Branding Solutions may possess any information about or from a child under the age of 13, please contact us via email at [email protected] or call +1 (918) 622-4978.
Data Security of Our Website and Services
Lektron Branding Solutions has implemented security measures that help secure your personal information from exploitation, accidental loss, unauthorized access, unauthorized disclosure, unauthorized deletion, or unauthorized alteration. All of the information you may provide to us is securely stored on private servers and protected behind secure firewalls. All payments, transactions, or other forms of monetary or informational transmission are securely encrypted using SSL (“https”) technology.
Your Responsibility Concerning the Security of Your Data
It is imperative that you recognize that the security of your personal information depends on you responsibility managing your data. Should Lektron Branding Solutions provide you with a password, pass code, username, PIN code, or any combination thereof in the interest of accessing specific portions of our Website or Services, you are responsible for ensuring the safety of this password and all of your access credentials.
Your Acceptance of Risk
The transmission of any information on any internet-connected device is never completely secure. While Lektron Branding Solutions is committed to the security and protection of your Personal Data, we cannot guarantee the security of your Personal Data should it be transmitted to our Website or Services. Any and all transmission of Personal Data is at your own risk and Lektron Branding Solutions is not responsible for circumvention of any security measures or privacy settings contained on our Website or through our Services.
Contact Information for Lektron Branding Solutions
Last Updated: June 21st, 2022