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The Challenge

Expo Square was seeking a way to help attendees find their way in a matter that unified their brand’s outdoor presence.

Daylight picture of Expo Square location without lightband Expo Square needed wayfinding structures that would help attendees find their way day and night.

Unify & Enhance Existing Brand Elements

The new wayfinding signage could only use limited vinyl and needed to adhere to brand standards while elevating the existing on-site brand elements throughout the Expo grounds.


Stringent Timeline

To minimize disruption to event attendees, Expo Square teams, as well as the construction and installation crews, the project had to be tightly fit in between upcoming major events.


Complex Build & Construction

We needed to design and install custom concrete forms that secured and complemented the unique angles of this new wayfinding signage.


Challenging Installation

From the custom concrete pours, to the complex angles of the signage itself, the installation process required keen precision and careful installation.

The Work We Performed

We got to work, moving from concept to final completion in less than 3 months.

On-Brand Signage

All of our custom-made signage solutions adhered to — and amplified — existing brand standards while maintaining full compliance with all signage ordinances.

All-day Visibility

The brightly colored and LED-illuminated letters ensure event goers at the Expo Square can find their way through the grounds day and night.

Dedicated, Ongoing Customer Support

As with every successful project, our in-house teams of signage experts and technicians continue to provide ongoing support for Expo Square's custom signage to ensure its lasting effectiveness for many years to come.

The Results and Impact of Our Partnership

Our custom wayfinding signage further amplified the Expo Square branding, ensured that Expo Square stayed in proper signage compliance, and guaranteed that visitors can quickly, safely, and reliably navigate the grounds on their way to their next big event.

Get These Results for Your Brand

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