The Challenge
Burger King was seeking a way to unify their brand’s outdoor presence and attract more customers — all the while making any major branding changes easy for franchisees to adopt.
Unify their outdoor branding
They needed a simple solution that could create a unified brand experience across hundreds of new and existing locations.
Reduce costs & energy waste
The solution needed to be both fiscally and environmentally sound, reducing maintenance & utility costs as well as energy waste.
Ensure easy franchisee adoption
Any solution developed needed to be easy for new and existing franchisees to install & maintain with limited downtime.
Guarantee all-day visibility
The new visual branding solution needed to provide brilliant color & unmistakable brand recognition be it day or night.
The Work We Performed
We got to work, keeping Burger King’s goals — and the needs of their franchisees & customers — at the forefront of our focus.
On-Brand Lightband
We created a custom LED lightband that brilliantly displayed Burger King’s signature red color in a uniform light wrap across the top of each location.
Safe & Simple Installation Process
We developed customized installation guides to ensure every location that invested in these upgrades would be updated quickly with minimal downtime.
Dedicated Customer Support
We provide dedicated and ongoing support for Burger King and its many franchisees, ensuring easy installation at every location, minimal downtime, and greater customer satisfaction.
The Results and Impact of Our Partnership
Our work has resulted in an incredible relationship with the Burger King brand that continues to grow stronger. Our Lightband technology amplified their time-tested brand colors, increased all-day visibility, and helped attract more customers at each adopting location.
Get These Results for Your Brand
Colors nearer the red light spectrum make QSR customers feel welcomed while improving their perception of the restaurant’s quality.
Related Articles
Get deeper insight into how our LED lighting products can have an impact on your branding and revenue.
LED Lighting
How LED Lighting Benefits Hotels & Hospitality Brands
Learn how a hotel’s LED lighting helps hospitality brands increase repeat bookings, hotel restaurant & bar sales, and positive online reviews.
Read ArticleCustom Signage
LED Business Signage: Why is it a Good Investment?
Learn why LED-illuminated signage is a great investment for any business, why LED signs are better than neon signs, and how they attract more customers.
Read ArticleLED Lighting
Grocery Store & Supermarket LED Lighting: Sales & ROI
Learn how LED lighting helps grocery stores and supermarkets attract more customers, prevent injuries, reduce shrinkage, and increase retail sales.
Read Article